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Planning, India
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| Brand Chakras™ is a never-before, holistic, strategic planning tool for brand development. It is a system of psychology that is based on the human body; and its basic premise is unarguable. It encompasses and can be applied to brand propositions, brand personality, psychographic segmentation, need states, archetypes, trend spotting and more. It has the potential to synthesise many disparate types of research methodologies. It is a tool that allows rich qualitative probing, as well as rigorous quantitative analysis. It can be used anywhere in the world. | |||||||||
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