With more usage, and greater exploration, it will be possible to:
Put together communication codes for brands in each chakra (How a Power Chakra brand should communicate vs How a Pleasure Chakra brand should communicate and so on)
Collate how brands in the same chakra but in different categories operate - similarities and differences and what they can learn from each other
Understand the chakra state of different countries and the same target group in different countries (say female singletons in their twenties)
To better understand the space a brand may seek to occupy and help global brands to resolve conflicts and adapt solutions
Large surveys can help map product usage/brand ownership patterns across people in different chakra states
It can also be put to a variety of other uses:
Understand corporate entities
Brainstorming on corporate vision
Understand employee types and motivations
Guage new entrants and prospective employees
Map celebrities and their match to brand value.
Welcome To Brand Chakras
Brand Chakras™, A Proprietary Toolkit of JWT Planning,India
Planning, India