Explaining the chakra theory - that it is
essentially Indian, but universal
Explaining how chakras manifest through
various dimensions
Deriving driving life themes as applicable to
brands
Putting forth consumers’ construction of
Chakra Worlds - through Brand Chakras™
Conversations - the qualitative tool
Briefly describing the rigorous Brand
Chakras™ quantitative tools that have
been developed - Target Chakra Reading,
Brand Chakra Reading, Chakra Semantics
Reading, and Chakra Payoffs Reading -
and laying examples of evidence from
consumer research that applies these
tools
Providing a brief glimpse of how trends can
be understood through Brand Chakras™
Trend Monitor
Summarising and outlining future scope
of applications
With every brand struggling in different
ways, and old rules getting rewritten every
other day, marketers are, more than ever
before, looking for new tools to approach
brands. Brand Chakras™ offers a
modern day alternative, derived from an
age old - yet ageless, Indian - yet
universal, framework.
Unlike conventional tools, which are
largely diagnostic, Brand Chakras™ is
analytical and prescriptive, and can
enable brands to chart out actionable
paths. It's a system that could potentially
offer a far more cohesive, integrated
solution, so that marketers will not have to
look at different and disparate pieces of
research - leaving us with a lot of
information, sometimes in silos, which we
often cannot fuse and use.
Welcome To Brand Chakras
Brand Chakras™, A Proprietary Toolkit of JWT Planning,India
Planning, India 